How to Start Selling on Jumia (COMPLETE GUIDE)

how to sell on jumia

In this article, we will be teaching you how you can start selling on Jumia. By selling on Jumia, sellers can increase their sales as they can reach a larger audience than they would through traditional sales channels.


Jumia is an e-commerce platform that operates in Africa. It was founded in 2012 and is headquartered in Lagos, Nigeria. Jumia is often referred to as the “Amazon of Africa” and is the leading e-commerce platform in many African countries.

Jumia operates a marketplace where sellers can list and sell their products to customers across Africa. The platform offers a wide range of products, including electronics, fashion, beauty products, home appliances, and more. Customers can browse and purchase products from a variety of sellers, and Jumia handles the payment and delivery process. Jumia also operates several other services, including Jumia Pay, which is a mobile payment platform that allows customers to pay for products and services on the Jumia platform. Jumia Food is another service that allows customers to order food from restaurants and have it delivered to their doorstep. One of the unique aspects of Jumia is its focus on developing the e-commerce ecosystem in Africa. The platform works with local sellers and provides them with tools and resources to help them grow their businesses. Jumia also partners with local logistics providers to ensure fast and reliable delivery across the continent. Therefore, if you are thinking on a good online marketplace to list your product, we advice you consider Jumia. The platform provides customers with a wide range of products and services, and empowering local sellers to grow their businesses.

MUST READ: How to Make Money from Jumia without Selling anything also see similar article on How to make money from Amazon without selling anything

Why should I choose Jumia as my online marketplace?

Selling on Jumia can provide sellers with increased exposure, increased sales, and a convenient and secure sales platform. Here are some of the benefits you stand to get selling on Jumia:

  • Wide reach: Jumia has a large customer base, providing sellers with access to a wide market of potential customers.
  • Convenience: Selling on Jumia is convenient and easy as sellers can manage their online stores from anywhere, at any time.
  • Increased sales: By selling on Jumia, sellers can increase their sales as they can reach a larger audience than they would through traditional sales channels.
  • Marketing support: Jumia offers marketing support to sellers, including targeted ads and promotions, which can help increase sales and grow their brand.
  • Payment and delivery: Jumia offers secure payment and delivery options, which can give customers peace of mind when making purchases and increase trust in sellers.
  • Analytics: Jumia provides sellers with analytics and insights into their sales performance, which can help them optimize their strategies and improve their sales.

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How to start selling on Jumia

Once you decided to choose Jumia as your online marketplace to sell your products, the following steps will help you get started with selling on Jumia.

  • Create an account on Jumia Seller Center – Visit the Jumia Seller Center website and click on the “Register” button to create an account. You’ll need to provide your business details and personal information. Continue reading to see a step by step guide on how to sign up on Jumia as a seller.
  • Verify your account – Once you’ve created your account, Jumia will send a verification email to the email address you provided during registration. Click on the link in the email to verify your account.
  • Choose what to sell – Next, you’ll need to decide what products you want to sell on Jumia. Jumia allows you to sell a wide range of products, including electronics, fashion, beauty products, and more.
  • Create your product listings – After choosing what products to sell, you’ll need to create your product listings. This involves providing details about each product, including the title, description, images, and price. We provide a step by step guide below on how to create a product listing on Jumia.
  • Set your pricing and shipping options – You’ll need to decide on your pricing and shipping options for each product you list. Jumia has a shipping calculator that can help you estimate the shipping costs based on the weight and size of your products.
  • Start selling – Once your listings are live on Jumia, you can start selling your products. Jumia will notify you when you receive an order, and you’ll need to fulfill the order by packing and shipping the product to the customer.
  • Manage your sales – You can manage your sales on the Jumia Seller Center dashboard. From here, you can track your orders, manage your inventory, and update your product listings.

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How to Sign up on Jumia as a seller

Follow these simple steps, and you’ll be able to sign up and start selling on Jumia. Sure, here’s a step-by-step guide on how to sign up on Jumia:

  1. Visit the Jumia website at (or the website of your country if you’re not in Nigeria).
  2. Click on “Sell on Jumia” at the top right corner of the homepage.
  3. You’ll be redirected to the seller registration page. Enter your details such as your name, email address, phone number, and password.
  4. Click on “Create your account” button.
  5. Once you’ve created your account, you’ll be redirected to the seller dashboard, where you can start setting up your store.
  6. Click on “My Catalog” to add your products. Enter the product details such as the title, description, price, and images.
  7. You can also set up your shipping and return policies by clicking on “My Shipping” and “My Returns” respectively.
  8. To start selling, your store needs to be approved by Jumia. You’ll receive an email from Jumia notifying you once your store has been approved.
  9. Once your store is approved, you can start listing your products and selling on Jumia.

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How to create a product listings on Jumia

Follow these steps and you’ll be on your way to creating successful product listings on Jumia. Here’s a step-by-step guide on how to create your product listings on Jumia:

  • Log in or sign up for a seller account on Jumia. You can do this by visiting the Jumia Seller Center website and following the prompts to create an account.
  • Once you’re logged in, click on the “Products” tab on the top menu bar, then select “Create new product” from the dropdown menu.
  • Fill in the product information, including the title, brand, category, subcategory, and any other relevant details. Be sure to provide a detailed description of your product, including its features, benefits, and any specifications or dimensions.
  • Upload high-quality images of your product. Jumia recommends using images that are at least 1000 pixels wide and 500 pixels tall, and that show the product from multiple angles.
  • Set your pricing and inventory levels. You can choose to offer your product at a fixed price, or you can set a minimum and maximum price range to allow for some flexibility. You’ll also need to specify how many units of the product you have available for sale.
  • Choose your shipping options. Jumia offers several shipping options, including standard shipping, express shipping, and pick-up stations. You’ll need to specify which shipping options you’re offering and what the associated costs are.
  • Review your product listing to make sure all the information is accurate and complete. You can preview your listing before submitting it to ensure that everything looks the way you want it to.
  • Click on the “Submit” button to submit your product listing for review. Jumia will review your listing to ensure that it meets their quality standards, and once it’s approved, your product will be live on the site and available for sale.


Jumia is a leading online marketplace in Africa, operating in over 10 countries across the continent. That makes it a very useful platform for sellers. Follow the steps above to become a seller on jumia.

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