How to Create and Sell Online Courses: A Comprehensive Guide


Online courses have become a popular way for people to learn new skills and gain knowledge from the comfort of their own homes. In this article, we will provide a comprehensive guide to creating and selling online courses, including types of courses, examples of successful courses, and tips for success.



Online courses are classes that are taken over the internet, where students can access the course materials and participate in the class discussions remotely. Instead of going to a physical classroom, online courses are accessed through a computer or mobile device.

These courses can be self-paced or have set deadlines for completing assignments and taking tests. Online courses can cover a wide range of subjects, from academic subjects like math and science to more practical subjects like business and marketing. They are a great way to learn new skills or further your education without the limitations of time and location.


Creating and selling online courses is a way of sharing your knowledge or expertise with others over the internet. You can teach people about anything you are good at, whether it’s cooking, photography, writing, or business.

To start creating an online course, you first need to determine what you want to teach, who your target audience is, and what they will get out of your course. Then, you need to create course materials like videos, written content, quizzes, and assignments. You can use various online platforms and tools to host and deliver your course to your students.


Once your course is ready, you can start selling it to your target audience through various marketing channels like social media, email marketing, and advertising. You can also partner with online course marketplaces that have a large audience base and can help you reach a wider audience.

Creating and selling online courses can be a profitable online business because you can sell your course to multiple students without the need for physical infrastructure. It also allows you to create a passive income stream because once your course is created, you can continue to sell it without having to constantly create new content.


Types of Online Courses

There are several types of online courses that you can create and sell in Nigeria. Here are some examples:

  • Skill-based Courses: Skill-based courses teach students a specific skill, such as web design, photography, or programming.
  • Educational Courses: Educational courses provide students with knowledge on a specific topic, such as history, philosophy, or psychology.
  • Business Courses: Business courses teach students about entrepreneurship, marketing, finance, or management.


How to create online courses

Creating online courses has become a popular way to share knowledge and expertise with a wider audience while also generating income. The following is a  guide on how to create an online course


Choose your topic

Identify a topic that you’re knowledgeable about and passionate about teaching. It should be a topic that has a demand in the market and can provide value to your potential learners.


Define your target audience

Identify your target audience and tailor your content to their learning style, skill level, and interests.


Plan your course structure

Break your topic down into smaller, manageable sections or modules, and decide how you want to present each section. Choose the format, such as video, audio, written text, or interactive activities.


Create course content

Start creating content that is engaging, informative, and visually appealing. Use different tools and software to make your course more interactive.


Record your course

Record your course content in your chosen format, ensuring that the quality of your recording is high and the audio and video are clear.


Organize your course

Organize your content into the structure you’ve planned and create an outline of the course.


Choose a course hosting platform

Choose a platform to host your course, such as Udemy, selar, or Thinkific. These platforms provide a framework for building and hosting online courses, as well as handling payments and providing customer support.


Launch and promote your course

Once you’ve created your course and it’s live on your chosen platform, promote it on social media, email marketing, and other channels to reach your target audience.


Continuously update and improve your course

Continuously monitor and improve your course by collecting feedback from your learners and making updates to keep it relevant and up-to-date.



How to Sell Online Courses already created course

Creating and selling online courses can be a lucrative business if done correctly. With the right strategy and tools, you can turn your expertise into a profitable online business.

  • Choose an e-learning platform: There are several e-learning platforms such as Udemy, Selar, Coursera, Simplilearn, and more. Choose the one that suits your needs and budget.
  • Upload your course content: Upload your course content on your chosen e-learning platform. Make sure that your course is well-organized and easy to navigate.
  • Set a price for your course: Determine the price of your course. Consider the value you are providing and the price point that your target audience is comfortable with.
  • Promote your course: Promote your course through social media, email marketing, and other online channels. Offer free trial versions of your course or discounts to attract more students.
  • Engage with your students: Engage with your students and provide excellent customer service. Answer their questions promptly and encourage them to leave reviews.

Following these steps, you can successfully sell your online courses and generate a steady income from your expertise. To learn more on how to sell Digital Products (such ash ebooks, Courses, Software, Templates and more, see our guide on how to sell digital products


Platforms to sell your online courses

These are just a few of the platforms to sell your online courses. It’s important to research and compare the features and pricing of each platform to find the one that best fits your needs.

  • Udemy: Udemy is one of the largest online course marketplaces in the world, and they have a large audience of students looking for courses in a variety of subjects.
  • Selar: is a platform that allows users to create and sell digital products such as online courses, ebooks, software, and more. It offers tools for creating landing pages, sales funnels, and accepting payments from different payment gateways, including local options like Paystack, Flutterwave, and more.
  • Teachable: Teachable is a popular platform that allows you to create and sell your own online courses. They offer a range of features to help you create a professional-looking course, including customizable templates and the ability to set up quizzes and assignments.
  • Thinkific: Thinkific is another platform that makes it easy to create and sell online courses. They offer a range of customizable templates, and you can also use their tools to create quizzes and surveys, and to manage your course materials.
  • Kajabi: Kajabi is an all-in-one platform that allows you to create and sell online courses, as well as manage your website, email marketing, and other digital products. They offer a range of templates and tools to help you create a professional-looking course.
  • Skillshare: Skillshare is a platform that focuses on creative skills, such as design, photography, and writing. If you have expertise in one of these areas, Skillshare could be a great platform to sell your courses.
  • LinkedIn Learning: LinkedIn Learning is a platform that allows you to create and sell online courses in a variety of topics, including business, technology, and creative skills.



Tips for Success

Here are some tips for succeeding in selling online courses

  • Deliver High-Quality Content: Deliver high-quality course content that meets the needs of your target audience. Be sure to engage with students and provide value throughout the course.
  • Create a Strong Brand: Create a strong brand for your course, including a logo, website, and marketing materials. Your brand should reflect your expertise and the quality of your course content.
  • Provide Exceptional Customer Service: Provide exceptional customer service to your students, including responding promptly to inquiries and addressing any concerns or issues.
  • Continuously Improve Your Course: Continuously improve your course based on feedback from students. Consider updating content, adding resources, or offering new modules to keep your course relevant and valuable.



Creating and selling online courses can be a profitable and rewarding way to share your knowledge and expertise with others. By choosing a niche, creating your course, choosing a platform, pricing your course, and marketing your course effectively, you can create a successful online course business. With high-quality content, a strong brand, exceptional customer service, and continuous improvement, you can stand out in the competitive online course market and provide value to your students.

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