How to make money from Facebook through “Instant Article”

Facebook Instant Article

In this article, we will introduced you to how you can make money from Facebook with “Instant Article” feature and also guide you on the set up.

Facebook Instant Article in one of the many ways you can earn from your content on Facebook. This method of earning from Facebook is suitable for mainly bloggers who wants to monetize their text contents. There are other ways you can earn from Facebook either as a business person, content creator or even non content creators. Before we dive into how you can earn from Facebook via Instant Article , let us see Facebook in brief.

What is Facebook Instant Article?

An Instant Article is an HTML document that loads very quickly in Facebook, giving publishers the ability to tell rich stories in a branded and customizable article format that renders fast on mobile.

Instant Articles provides a faster, Facebook-native way of distributing the content that publishers already produce for their own websites. Every article published as an Instant Article must be published on a news publisher’s website as well.

When posting Instant Articles to Facebook, publishers and readers link to articles just as they always have. Each Instant Article is associated with a URL link, so when a link is shared in Feed, readers on Facebook see the Instant Article version if it’s available.

Facebook Instant Articles work for any type of article, from daily coverage to long-form, in-depth features. Instant Articles are available for readers with iPhones and Android.

An Instant Article is an HTML document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display. Instant Articles use a standardized markup language (similar to XML) to apply styles and interactive functionality to a story.

This markup can be applied automatically, to enable automated publication of an entire content feed at scale. Alternatively, it can be applied manually to create bespoke stories that take full advantage of Instant Article capabilities and rich-media elements.

Note: Instant Articles are not to be automatically posted. eligible Publishers using the tool should share articles on their Pages just as they always have.

Instant Articles are ranked in Feed by the same criteria that we use to rank standard articles on the mobile web. Feed ranks stories based on a number of factors, including the amount that people interact with them and how much time people spend reading them.


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How to Set up and earn from Facebook Instant Articles

This guide outlines the quickest way to set up Instant Articles within Creator Studio, where you can produce, monetize, share and measure the performance of your Instant Articles on Facebook. Please note the initial setup process involves a one-time review by Facebook that may take several weeks because of recent changes to the review process. To effectively set up you Facebook instant article, follow the 3 steps below

 

Step 1: To Setup instant article;

  • Open Creator Studio
  • Go to the Monetisation tab.
  • To be eligible for Instant Articles, you’ll need to meet our Instant Articles Policies and Partner Monetisation Policies, as well as have an established web presence for your domain.
  • If your Page meets the eligibility criteria, you’ll be able to click Set up.
  • Click Review terms to review the Instant Articles Terms of Service.
  • Then click Agree to terms.

Step 2: Submit ten articles for review

To submit articles for review, Facebook will ask you to complete a series of 4 actions to prepare your articles for Facebook review. During this process, you’ll have an opportunity to upload a group of test articles before submitting your publication-ready article set for review.

  • Claim your domain: Click Claim to register your domain. To connect your site, add the meta tag shown in the black bar below the head tag in your website’s HTML code. You can register up to ten domains with Facebook to use for Instant Articles. You’ll need to register your site’s URL with Facebook, along with any development URLs that you’ll use to test your articles. Make sure that you don’t include the prefix “www” when you claim your root domain.
  • Configure article styles: Click Configure to customise the look and feel of your articles with article styles. Article styles are visual templates that you can create and apply to your articles. For example, it may be useful to apply a different style to branded content so that readers can tell that it’s sponsored content.

Before you can set up Instant Articles, you’ll need to decide which of these three configuration methods best suit your technical resources.

  1. Easy: The WordPress plugin is the easiest way to set up Instant Articles, as no coding is needed. This is a great option for bloggers or independent publishers using the WordPress platform.
  2. Intermediate: If you have some technical experience, you may want to use the Instant Articles Builder, which helps you set up and import your articles using a visual tool.
  3. Advanced: If you use a custom content management system (CMS), consider using the Instant Articles API or setting up a dedicated RSS feed.
  • Add ten production articles: Click Add to submit ten production articles that are ready for publication on Facebook. These articles need to be live on your website at the time of submission. Once you’ve add your articles, refresh the page to view them. Please note that new Instant Articles publishers must be approved by Facebook before publication can begin. During this process, Facebook will review your submitted content to ensure that it aligns with its Instant Articles and Partner Monetisation Policies. Click Confirm once your production articles have been successfully imported.

Your articles will be published as Instant Articles on Facebook once your review is complete.

  • Add development articles:  This step is optional, Before you submit your articles for review, you have the option of uploading a batch of development articles to check for any content, formatting or coding errors. Development articles are simply articles that are used for testing and not for publication. Click Add to get started. Then, you’ll need to choose a method to import your articles for testing, review and publication.

 

Step 3: Set up monetisation

To setup the monetization step, follow the steps below

  • Click Begin to get started.
  • Then click Review terms to read the Terms and Conditions.
  • Then click Agree to terms. Click Set up account to start monetising.
  • You can select a pre-existing account if you’re already monetising on Creator Studio.
  • You can also create a new account by uploading your tax ID and relevant information and connecting your preferred bank account.
  • Once you’ve successfully set up your account, the button will say Completed.

 

How to Start Sharing Facebook Instant Articles

As said earlier, Instant Articles are not to be automatically posted. eligible Publishers using the tool should share articles on their Pages just as they always have.

Therefore, once your Instant Articles have been approved, you’re ready to start sharing them on Facebook:

  1. Create a new post on Facebook.
  2. Include the link to your Instant Article.
  3. Click Post.
  4. You’ll know you’ve successfully shared an Instant Article if you see the lightning bolt image  next to the headline.

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Ways to create Facebook instant articles

Instant Articles can be created in three ways, choose the right method for you

  • WordPress plugin: The WordPress plugin is the easiest way to set up Instant Articles. No coding is needed. This is a great option for bloggers or independent publishers using the WordPress platform.
  • Instant Articles Builder: If you have some technical experience, you may want to use the Instant Articles Builder, which helps you set up and import your articles using a visual tool.
  • Instant Articles API/ RSS feed: If you use a custom content management system (CMS), consider using the Instant Articles API or setting up a dedicated RSS feed.

Conclusion

Above is a complete guide on how you can create and start earning with facebook instant article. Again, Instant Articles are never posted to your Page automatically. You must create a new post each time you would like to distribute your articles.

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