How to Monetize your contents with Display Ads

Display ads

Display ads are a common way for publisher to monetize their content and earn revenue. These ads are typically placed on a blog, website, video content and can generate income based on clicks or impressions. If you don’t know much about blogging, you can learn how to start blogging and If you’re an existing blogger who’s interested in monetizing your contents with display ads, here’s what you need to know.

 

 

What Are Display Ads?

Display ads are a type of online advertising that appear on websites as banners or graphics. These ads are designed to capture the attention of potential customers and encourage them to click through to a landing page or website.

 

Display ads can be created in a variety of sizes and formats, including static images, animated GIFs, or video ads. They are typically placed on websites that are related to the product or service being advertised, with the goal of reaching a targeted audience.

 

One of the key benefits of display ads to advertisers is their ability to increase brand awareness and visibility. By appearing on high-traffic websites or social media platforms, display ads can help to increase the visibility of a brand or product, which can lead to increased sales and customer engagement.

 

Display ads is their flexibility and ability to be customized to suit the needs of different businesses or products. Display ads can be created in a range of formats, sizes, and colors, and can be targeted to specific audiences based on demographics or interests.

 

 

Display ads are graphical advertisements that appear on a website. They can be images, videos, or interactive ads, and are often placed in prominent locations on a website to attract the attention of visitors. Display ads are usually provided by ad networks such as Google AdSense, Media.net, or YouTube Partner program, and Facebook In-stream ads who serve the ads and pay the creators/publishers a portion of the revenue generated. And

 

How Does it Work?

When you sign up with an ad network to display ads on your blog, they will provide you with a code to place on your website. This code will display the ads on your site, and the ad network will track the number of clicks or impressions the ads receive. You will earn money based on the number of clicks or impressions generated by the ads. It could also be regarded as the in-stream ad displayed on creators videos or that of YouTube.

 

Note: “Video ads”  such as the YouTube Partners Program, Facebook in-stream ad and others where ads are placed in a video content for creators to  earn could also be another form of display ads. Therefore, creators could use this to monetize their video contents

For video content creators, You can learn more about Facebook in-stream ads and how to make money from youtube channel. We wrote and article that elaborate on that.

 

Types of display ads

There are several types of display ads that creator/publishers can use to earn. Here are some of the most common types

  • Banner ads: These are the most common type of display ads and typically appear at the top or bottom of a website. They are typically rectangular in shape and can contain text, images, or animations.
  • Pop-up ads: These ads appear in a new window or tab and can be triggered by a user action, such as clicking on a link or hovering over an element on the page. They are often used for promotions or special offers.
  • Video ads: These ads are similar to TV commercials and can be either in-stream (shown before, during, or after a video) or out-stream (placed within the content of a webpage). They can be either skippable or non-skippable. These are particularly for video content creators to monetize on platforms like youtube, facebook and others.
  • Native ads: These ads are designed to blend in with the content of a webpage, making them less intrusive than other types of display ads. They typically contain a headline, image, and text, and are placed within the content of a webpage.
  • Rich media ads: These are interactive ads that can include video, audio, animations, and other types of multimedia. They are typically more engaging than other types of display ads and can help to increase brand awareness and engagement.

 

How to Monetize Your Blog with Display Ads

As a publisher, if you have been able to grow your site to have a good traffic and you’re interested in monetizing your blog, here are the steps you need to follow:

  • Choose an Ad Network: There are many ad networks available, but some of the most popular include Google AdSense, Media.net, and AdThrive. Research each ad network to find one that best suits your blog’s niche and audience.
  • Sign Up and Get Approved: Once you’ve chosen an ad network, sign up and get approved. The approval process varies for each ad network, but you will typically need to provide information about your blog, such as its traffic and audience demographics.
  • Place the Ad Code on Your Blog: After you’ve been approved, the ad network will provide you with a code to place on your website. This code will display the ads on your site, and the ad network will track the number of clicks or impressions generated by the ads.
  • Monitor Your Earnings: Once you’ve placed the ad code on your blog, you can monitor your earnings through the ad network’s dashboard. You will typically earn money based on the number of clicks or impressions generated by the ads.

For video creators who have built a good number of audiences on YouTube could easily apply for the YouTube partners program(YPP), also for Facebook or another other monetizable social platform.

 

Tips for Monetizing Your Blog

Here are some tips to help you maximize your earnings with display ads

  • Place the Ads in Strategic Locations: Place the ads in prominent locations on your blog where they are most likely to be seen by visitors.
  • Use Relevant Ads: Choose ads that are relevant to your blog’s niche and audience. This will increase the likelihood of visitors clicking on the ads.
  • Monitor Your Ad Performance: Use the ad network’s dashboard to monitor the performance of your ads. This will help you identify which ads are generating the most revenue.
  • Experiment with Different Ad Sizes and Formats: Try different ad sizes and formats to see which ones perform best on your blog.

 

Conclusion

This are simple and effective way to monetize your contents and earn revenue. They are a powerful tool for businesses looking to increase their online visibility and attract new customers. By creating eye-catching and targeted display ads, businesses can increase brand awareness, drive traffic to their website, and ultimately, increase sales and revenue. By following these steps and tips, you can maximize your earnings and create a successful display ad strategy for your blog.

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