How to Start Email Marketing: COMPLETE BEGINNER’S GUIDE


Email marketing is a great way for publishers to monetize their websites or blogs. It allows you to connect with your readers on a more personal level and keep them engaged with your content. In this article, we’ll explore how to make money from your blog through email marketing and the different ways you can use it to grow your income.


What is Email marketing?

Email marketing is the use of email to promote products or services to a target audience. It is a form of direct marketing that involves sending commercial messages to a group of people using email. The goal of email marketing is to build relationships with customers, generate leads, and drive sales by providing valuable content and promotional offers. Email marketing campaigns can include newsletters, promotional emails, welcome emails, and abandoned cart reminders. These campaigns are often designed to drive traffic to a website or landing page where customers can make a purchase or take other desired actions.


Why Email Marketing?

Email marketing can be a monetization method for publishers by using their email list to promote products or services of companies. Publishers can offer their subscribers exclusive discounts or deals on products or services, which can generate revenue through affiliate marketing or direct sales. Additionally, publishers can charge companies to send sponsored emails to their subscribers, or they can offer sponsored content within their newsletters. The key is to build a loyal and engaged email list that trusts the publisher’s recommendations and is receptive to promotional emails.


How to get started building an email list

The first step in monetizing your blog through email marketing is to build your email list. Building an email list involves several steps

  • Choose an email marketing service: There are several email marketing services available such as Mailchimp, Constant Contact, Aweber, etc. Choose the one that suits your needs and budget.
  • Create a sign-up form: A sign-up form is the form that people fill in to subscribe to your email list. Create a sign-up form that is easy to fill and visually appealing.
  • Place the sign-up form on your website: Add the sign-up form to your website or blog. You can place it on the sidebar, in the footer, or create a dedicated landing page.
  • Offer incentives: People are more likely to subscribe to your email list if you offer them something in return. Offer a free e-book, a discount code, or a newsletter full of valuable content.
  • Promote your email list: Promote your email list on social media, through guest blogging, or by using paid advertising.
  • Send regular emails: Once you have a list, it’s important to send regular emails to your subscribers. Provide them with valuable content, exclusive offers, and keep them engaged.
  • Monitor your results: Track the performance of your email campaigns, including open rates, click-through rates, and conversion rates. Use this data to improve your campaigns and optimize your email marketing strategy.


Tips to grow an email list

To grow an email list, here are some tips you can adopt to build a good email subscribers.

  • Offer something valuable: Offer a free resource such as an eBook, whitepaper, or a discount code to incentivize people to sign up for your email list.
  • Optimize your sign-up forms: Make sure your sign-up forms are prominent on your website, easy to fill out, and optimized for mobile devices.
  • Use lead magnets: Offer lead magnets that are relevant to your audience and that they would be interested in.
  • Promote your email list on social media: Promote your email list on your social media accounts and include a link to your sign-up form.
  • Attend networking events: Attend networking events and collect email addresses from people you meet.
  • Use pop-ups and slide-ins: Use pop-ups and slide-ins on your website to encourage visitors to sign up for your email list.
  • Offer exclusive content: Offer exclusive content to your email subscribers such as early access to new products or services.
  • Run a contest: Run a contest that requires people to sign up for your email list to enter.
  • Use referral marketing: Encourage your current subscribers to refer others to your email list by offering a reward for each referral.



How to Start and make money from Email Marketing: COMPLETE BEGINNER’S GUIDE


1. Build Your Email List

The first step in monetizing your blog through email marketing is to build your email list. You can do this by offering a lead magnet or opt-in incentive to your readers in exchange for their email addresses. This could be a free ebook, checklist, or video tutorial related to your blog niche. Once you have their email addresses, you can start sending them targeted emails and promoting your products and services.


2. Send Newsletters

Newsletters are a form of communication that are sent out regularly to a group of subscribers via email. They typically contain information about a specific topic, such as news, updates, promotions, or educational content. Newsletters are often used by businesses, organizations, or individuals to engage with their audience, build relationships, and drive conversions. Sending regular newsletters to your email list is a great way to keep them engaged and interested in your blog. You can use newsletters to share your latest blog posts, updates, and news related to your niche. You can also use newsletters to promote your products, affiliate marketing products and services and offer special deals or discounts to your subscribers.


3. Offer Exclusive Content

One way to keep your subscribers engaged and interested is to offer exclusive content that they can’t find on your blog. This could be in the form of a special ebook, video course, or members-only section of your website. By offering exclusive content, you can encourage more people to sign up for your email list and keep your existing subscribers interested in your brand.


4. Promote Affiliate Products

Affiliate marketing is a popular way for bloggers to make money, and you can use your email list to promote affiliate products. By recommending products that you use and trust, you can earn commissions on any sales that result from your promotion. You can also offer exclusive discounts to your email subscribers to encourage them to buy the products you’re promoting. Learn more about Affiliate marketing.


5. Sell Your Own Products

If you have your own products, such as ebooks, courses, or coaching services, you can use your email list to promote and sell them. By offering exclusive deals or discounts to your subscribers, you can incentivize them to buy your products and increase your sales. You can also use your email list to get feedback on your products and improve them over time.


6. Run Ad Campaigns

You can use your email list to run targeted ad campaigns to promote your blog or products. You can use platforms like Facebook Ads or Google Ads to create ads that are tailored to your email subscribers’ interests and behaviors. By promoting your brand to a targeted audience, you can increase your visibility and grow your income over time.



Email marketing is a powerful tool for bloggers who want to monetize their websites. By building your email list, sending newsletters, offering exclusive content, promoting affiliate products, selling your own products, and running ad campaigns, you can grow your income and build a loyal audience of subscribers. So start building your email list today and watch your blog income soar!

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